Consumer Intention to Purchase Green Consumer Chemicals

The article deals with consumer behaviour when purchasing green products. It develops theoretical knowledge in the field of antecedents to purchase intention a focus on currently neglected chemicals (detergents, cleaning agents and cosmetic products). Based previous studies, for are identified significance their influence is subsequently verified by empirical research. Confirmatory analysis based structural equation modelling data obtained from questionnaire survey conducted among 250 consumers. findings show that main environmental concern, lifestyle product knowledge. promotion community can be regarded as weak insignificant. degree all investigated depends gender, age level education Increasing volume will particular require provision more information consumers increase awareness protection